TikTok and Reels Planning Checklist

Plan a short-form post around hook, platform fit, production effort, schedule, and review.

This worksheet is editable in your browser. Fill it in, then print or save as PDF. Your answers are not saved by ArcFlo.

Tip: use trends only where they fit the audience, idea, and production reality.

Idea and platform fit

Start with the post's job before picking a format.

Core idea

Target platform

Audience fit

Short-form usually needs the most visual moment early.

Hook

Trend / reference fit

Caption direction

Visual / shot notes

Decide what you will check after posting.

Production effort

Publish slot

Review note

Keep the post specific and honest.

Hook matches the post Trend/reference fits the audience Visual idea is clear Caption direction is ready Review note is clear