Title and Thumbnail Planning Worksheet

Shape packaging around a clear viewer promise without drifting into clickbait.

This worksheet is editable in your browser. Fill it in, then print or save as PDF. Your answers are not saved by ArcFlo.

Tip: compare title and thumbnail directions before choosing the final version.

Promise

Write the promise before polishing the wording.

Viewer promise

Specific subject

Tension / consequence

Directions

Draft a few accurate directions before choosing one.

Title direction A

Thumbnail concept A

Title direction B

Thumbnail concept B

Title direction C

Thumbnail concept C

Checks

Keep the final direction honest and clear.

Title and thumbnail point to the same promise The wording preserves the original meaning The thumbnail has one clear visual job The idea does not rely on misleading curiosity

Final direction

Choose the version you would actually make.

Final title direction

Final thumbnail direction

Review note for after publishing